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Best 8 Tips for Email Newsletter Best Practices

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Best 8 Tips for Email Newsletter Best Practices

Top Email Newsletter Best Practices Your Small Business Should Follow

Building your brand is an important part of any entrepreneur’s success. An email newsletter is a good tool to use. Here are some best practices your small business should follow.

Email Newsletter Best Practices

Tell Subscribers What They’ll Get

Be sure everyone knows what to expect as soon as they sign up. Tell them the type of content they’ll get and when they should expect to see your newsletter in their inbox. This kind of transparency sets a good tone and helps to build a good relationship right away.

Design It for Mobile

It’s important to keep in mind how important mobile is to getting your newsletter in front of your target market. Reading on a smaller screen is different than the desktop, and you need to make the changes to optimize your newsletter for smart phones.


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Buttons need to be nice and large so they are easy to click and the content needs to be short and sweet. People are reading from their smart phones on the go and you need to keep that in mind.

Create Subject Lines That Sizzle

People will be expecting your email newsletter if they’ve signed up, but you can drive up the open rates by creating excellent subject lines. Letting them know they’ll be getting 10 useful tips on a relevant subject is a good start.

Short and simple is also the way to go here.

dd Interesting Content

If you’ve got anywhere with your business, you already know what interests your target market. You need to capitalize on that and include interesting content in your newsletter that doesn’t include a lot of hard sell ad copy.


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Emphasizing the educational content versus the sales copy means implementing a 90%/10% split.

dd That Personal Touch

The chances are the people you are sending your newsletter to delete more emails than they open. Adding a first name at the beginning of your newsletter can make a big difference to bumping up your open rates. You should be collecting these when people sign up for your newsletter at first.

Offer Something Special

It’s no secret that you need to be on top of your business game to have people open your newsletter and read it. Special offers are one of the biggest draws to boost your open rates. These can be coupons or even discounts that are only available to your email subscribers.

Here’s another helpful tip. The special offers that you include carry more power if you only include them with a subscription to your email newsletter.


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Be Consistent

Everyone likes routines and that includes the subscribers to your email newsletter. That’s why it’s important to make sure that you send it out on the same day at roughly the same time so people who are waiting for it won’t be disappointed.

Optimize and Test Your Newsletter

Finding out what works best for your target market is all about tracking and testing some different options. This is an excellent way to test things like your headers and subject lines.

It can also tell you how you might need to adjust your call to action if that’s what you focus on.

Segmenting Your Email Newsletter List for Maximum Impact

Segmentation is a powerful strategy to ensure your email newsletter reaches the right people with the most relevant content. By dividing your subscriber list into distinct segments, you can tailor your newsletters to address the specific interests and needs of different groups. Here’s how to make the most of segmentation for your email newsletter:


courtesy of smallbiztrends.comUnderstanding Your Audience: Start by gaining a deep understanding of your subscribers. Collect data on their demographics, preferences, purchase history, and engagement with your previous newsletters. This information forms the basis for effective segmentation.Segmentation Criteria: Determine the criteria for segmentation. Common criteria include demographics (age, location, gender), behavior (past purchases, website visits), and engagement level (opens, clicks). You can also create segments based on the specific products or services subscribers have shown interest in.Creating Segments: Use your email marketing platform’s tools to create segments based on the chosen criteria. For example, you might create segments for “Frequent Shoppers,” “New Subscribers,” or “Geographic Location.”Personalized Content: Craft content that speaks directly to each segment’s interests and needs. For instance, you can send tailored product recommendations to “Frequent Shoppers” or provide exclusive offers to “New Subscribers.”Timing and Frequency: Consider segment-specific timing for sending your newsletters. If you have subscribers in different time zones, schedule emails to arrive at an optimal time for each group.A/B Testing: Continuously refine your segmentation strategy through A/B testing. Experiment with different criteria and content approaches to see which segments yield the best results.Dynamic Content: Some email marketing platforms offer dynamic content features that allow you to create a single email with variable content blocks. This lets you personalize content for each recipient based on their segment without creating separate emails.Feedback and Adaptation: Pay attention to the performance metrics for each segment. Monitor open rates, click-through rates, and conversion rates. Use this data to adapt your segmentation strategy and refine your content further.Reactivation Campaigns: For subscribers who have become disengaged, consider reactivation campaigns tailored to their specific interests or behavior. This can help rekindle their interest in your newsletters.Consistency: While segments receive different content, maintain a consistent overall brand tone and style in your newsletters. This ensures a cohesive brand image across all segments.

voiding Common Email Newsletter Pitfalls

While email newsletters can be a valuable tool for building your brand and engaging your audience, there are common pitfalls that you should be aware of and avoid. Here are some crucial tips to help you steer clear of these pitfalls and make the most of your email marketing efforts:

Overloading with Content: Avoid overwhelming your subscribers with too much content in a single newsletter.Ignoring Mobile Optimization: Ensure that your newsletter is mobile-friendly.Neglecting A/B Testing: Test various elements like subject lines, content, and CTAs to discover what resonates best with your audience.Sending Irregularly: Establish a regular sending cadence.Ignoring Analytics: Monitor open rates, click-through rates, and conversion rates.Misusing Personalization: Use personalization sparingly and ensure that it adds value to the recipient’s experience.Ignoring Unsubscribes: Respect unsubscribe requests promptly.Lack of Clear CTAs: Every newsletter should have a clear and compelling Call to Action (CTA).Using Misleading Subject Lines: Craft subject lines that accurately represent the content of your newsletter.Ignoring Feedback: Encourage subscribers to provide feedback and listen to it.Failing to Segment: Segment your audience to provide more personalized and relevant content.Not Prioritizing Value: Focus on providing useful information, insights, and solutions to your audience’s needs.

Conclusion

Building your brand and engaging your audience through email newsletters is a powerful strategy for small businesses. By following the best practices outlined in this article, you can create newsletters that not only capture the attention of your subscribers but also foster long-lasting relationships. Transparency, mobile optimization, compelling subject lines, and personalized content are the keys to success.

Moreover, segmenting your email newsletter list allows you to target specific groups with tailored content, ensuring that your messages resonate with each audience segment. This approach enhances engagement and drives better results.

However, it’s equally essential to be aware of common pitfalls and avoid them. Overloading your newsletters, neglecting mobile optimization, and misusing personalization can undermine your efforts. Instead, prioritize value, consistency, and clear CTAs while listening to subscriber feedback and respecting unsubscribe requests.


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What Solo Owners of Corporations Need to Know About Annual Meetings

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What Solo Owners of Corporations Need to Know About Annual Meetings

When the phrase “annual shareholder meeting” is mentioned, what picture does it conjure in your mind? Is it a grand gathering of influential figures at the forefront of industry giants like Amazon, Exxon or Apple?

Or perhaps your mind veers towards a more local scenario, picturing someone like Jim, who operates a small landscaping business from his residential premises?

Several owners of small businesses choose to become incorporated, often by establishing either a C Corporation or S Corporation).

They do this primarily to safeguard their personal assets from potential business-related liabilities. Additionally, the currently reduced corporate tax rate makes the C Corporation an appealing choice for businesses of various sizes.


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Whenever a C or S corporation is formed, it’s crucial to comply with the corporate administrative requirements of your state, even if your corporation consists of just one person. These stipulations necessitate the hosting and documentation of both board and shareholder meetings.

Single Owner Corporations

This piece will provide insights into single owner corporations. A phenomenon that’s becoming increasingly commonplace, single owner corporations bring with them a unique set of challenges and advantages.

In particular, we’ll respond to some of the most typical questions asked about a single owner corporation and the administrative requirements that come with running one.

1. Can I Have a Single Shareholder Corporation?

Indeed, it is possible to have a single shareholder corporation. In fact, every state across the U.S. permits a single individual to both form and govern a corporation.


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They also allow for the corporation to have just one director, opening up the possibility for you to take up the roles of the sole shareholder, director, and officer of your company.

This means you can effectively oversee and steer your corporation single-handedly.

2. What are the Administrative Meeting Requirements for a Single Shareholder Corporation?

All corporations, regardless of size or number of shareholders, are legally required to hold at least an annual shareholder meeting and a board of directors meeting.

While it’s feasible and at times necessary to hold additional meetings, the minimum is firmly set at one per year.


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This requirement holds true even for single shareholder corporations. It’s an essential part of maintaining good corporate governance and fulfilling statutory obligations.

3. What should I Discuss in the Annual Shareholder Meeting?

The annual shareholder meeting is primarily dedicated to electing the corporation’s board of directors for the upcoming year.

In larger corporations, this process can become a competitive and heated affair, with various candidates vying for a spot on the board. For single shareholder corporations, however, the process is considerably simpler.

In essence, you can unilaterally decide to appoint yourself as the director. Following this, you must create meeting minutes that demonstrate that you, the sole shareholder, have elected yourself as the lone director of the board.


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4. What Should I Discuss in a Board Meeting?

A corporation’s board of directors is typically tasked with making impactful financial decisions, ones that substantially affect both the corporation and its shareholders.

This responsibility spans a range of decisions such as issuing stock, approving loans or acquisitions, appointing officers, setting officers’ remuneration, approving raises, and announcing dividends.

In the context of single owner corporations, the most recurrent topic you’ll likely “discuss” and record pertains to notable changes in your compensation and any distributions of dividends.

5. How do I Document a Meeting?

For both the board of directors meeting and the annual shareholder meeting, it’s essential to create what are known as meeting minutes.


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While these minutes don’t have to detail every single discussion or event that occurred, they must accurately document the main points and any decisions that were reached. Typically, these meeting minutes consist of:

The date, time and location of the meetingWho attended. Note: for a board of directors meeting where you’re the only one attending, you’ll need to document that you hold all three officer positions (CEO, CFO/treasurer and secretary) and are in attendance.Agenda items with a brief description of each itemVoting actions – in the case of a single shareholder corporation and single director, you’ll just be documenting how you votedTime when the meeting was adjourned

You aren’t obliged to create meeting minutes from scratch. Several free templates are readily available online to act as a framework.

Utilizing a template not only makes the task less daunting but can also ensure you meet your administrative responsibilities promptly.

Importantly, there is no requirement to file your minutes with the state or any other body. They should, however, be stored safely with your other significant corporate records, such as articles of incorporation, bylaws, and resolutions.


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6. Do I Really Need to Bother with This?

When operating as a single shareholder and director, it can be tempting to sidestep corporate formalities. This might seem inconsequential in the short term, but neglecting these requirements could potentially jeopardize your liability protection.

Maintaining your corporation’s status as a separate legal entity requires adherence to certain corporate formalities, like holding an annual shareholder meeting or filing your annual report.

If you face a lawsuit, the opposing party may argue that your corporation hasn’t fulfilled its corporate obligations and is merely an extension of your personal affairs.

If they manage to make a persuasive case, they might be able to get a judgment against your personal assets in addition to your company’s resources.

The takeaway message is clear: you must hold an annual shareholder meeting and an annual board of directors meeting, irrespective of the size of your corporation.

As a sole shareholder/owner, your meetings and decisions are likely to be straightforward.

It’s crucial to take a little time to conduct your meeting and record it properly. By doing so, you’ll be safeguarding your corporation’s good standing and preserving your limited liability status.

Single Owner vs Multiple Shareholder Corporations: Key Considerations

In addition to the specific points already discussed, it’s important to understand the broader distinctions and implications of operating as a Single Owner Corporation versus a Multiple Shareholder Corporation. These differences can significantly impact managing, structuring, and growing your business. Here’s a closer look at some key aspects:

Decision Making and Control:

In a Single Owner Corporation, decision-making is streamlined and quick, as only one person is making all the crucial decisions. This can be highly efficient but also places all responsibility on the single owner.Multiple Shareholder Corporations involve more stakeholders, necessitating a more complex decision-making process. While this can lead to more diverse perspectives and potentially better decisions, achieving consensus also requires more time and effort.

Raising Capital and Expansion:

Single Owner Corporations may face challenges in raising capital as they rely on the resources of one individual. Expansion might be limited by the owner’s finances and capacity to secure loans.Multiple Shareholder Corporations can raise capital more quickly through the sale of stock and may have access to a wider range of resources, making expansion and growth more feasible.

Legal and Tax Considerations:

Single Owner Corporations often have simpler legal and tax reporting requirements, but they also miss out on some of the benefits that come with having multiple shareholders, such as the ability to distribute profits among several individuals to potentially lower tax liabilities.Multiple Shareholder Corporations face more complex legal and tax landscapes but can leverage these complexities for financial benefits, such as through tax strategies that are unavailable to single owners.

Succession Planning:

For Single Owner Corporations, succession planning is critical, as the entire business hinges on one individual. Planning for the future and potential incapacity or retirement of the owner is crucial for continuity.In Multiple Shareholder Corporations, the impact of losing one shareholder is usually less significant. Succession planning involves multiple parties and can offer more stability and options for the business’s future.

Understanding these differences is essential for any entrepreneur or business owner as they plan their corporation’s structure and strategy. Whether operating as a single owner or with multiple shareholders, each has its unique advantages and challenges that must be carefully navigated for long-term success.

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Don’t Miss Small Business Expo in Miami

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Dont Miss Small Business Expo in Miami

The Miami Small Business Expo 2024 is a premier business-to-business trade show and educational event designed exclusively for entrepreneurs, startups, and small business owners. It will take place on March 14, 2024, from 10:00 AM to 5:00 PM EST at the Miami Airport Convention Center.

Key Features of the Miami Small Business Expo 2024

Exhibitors: Over 300 exhibitors will showcase their products and services, providing you with the opportunity to network with potential partners and suppliers.Seminars and workshops: Learn from industry experts and gain valuable insights on a variety of topics, such as marketing, finance, business growth, and more.Networking opportunities: Connect with fellow business owners and entrepreneurs to build relationships and share ideas.Speed networking: Get face-to-face with dozens of potential customers and business partners in a short amount of time.Live panel debates: Hear from business leaders and experts as they discuss the latest trends and challenges in the small business world.

Click the red button and register now.

Register Now

Featured Events, Contests and Awards

Miami Small Business Expo 2024

March 14, 2024, Miami, Florida

Small Business Expo is Miami’s BIGGEST business networking & educational event for Small Business Owners & Entrepreneurs. Come join other passionate Miami Business Owners and learn how to increase revenue & grow your business.

Reuters Events: Strategic Marketing West 2024

May 08, 2024, Universal City, California

With a 16-year legacy, Reuters Events: Strategic Marketing West 2024 unites 250+ senior marketing leaders to master data-driven creativity: effectively manage data to capture customer insight, evolve culture alongside consumer trends, and harness cutting-edge technology to its fullest potential.

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Small Business Expo 2024

December 13, 2023, Multiple LocationsRoundtable on Solar Innovation

December 14, 2023, San Francisco, CAPCMA Convening Leaders 2024 | January 7-10 | San Diego, USA

January 07, 2024, San Diego, United StatesChief Data and Analytics Officer (CDAO) Financial Services 2024

February 13, 2024, New York, New YorkLEAP HR: Retail 2024

February 26, 2024, Austin, United StatesThe Venture Debt Conference 2024

March 06, 2024, New York, New YorkSafety In Beauty Conference

March 06, 2024, London, EnglandAUSTIN API SUMMIT 2024

March 11, 2024, Austin, TexasResponsible Business USA 2024

March 26, 2024, New York, United StatesBuilding Business Capability 2024

April 15, 2024, Orlando, FloridaInsurance Innovators USA 2024 | 22-23 April | Music City Center, Nashville

April 22, 2024, Nashville, TennesseeThink | INNOVATE 2024: Operational Excellence Executive Innovation Conference

May 02, 2024, Columbia, Maryland2nd International Conference on Dermatology and Cosmetology

May 09, 2024, Bangkok, ThailandThe Future of Insurance USA 2024

May 15, 2024, Chicago, IllinoisMarketing Analytics Summit 2024

June 06, 2024, Phoenix, Arizona

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This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.


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You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

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Verizon Digital Ready Program Offers $10,000 Grants to Small Businesses

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Verizon Digital Ready Program Offers $10,000 Grants to Small Businesses

Small business grants can provide hugely valuable resources to small businesses. However, the extra influx of cash can only have a major impact if entrepreneurs use funds wisely. Luckily, many small business grant programs also provide educational resources like courses and mentorship to help entrepreneurs through this part of their journey. Learn more about some recent programs offering grant funding and educational resources to small businesses.

Verizon Digital Ready Grants

The Verizon Small Business Digital Ready Program offers $10,000 grants to small businesses. Recently, Houston area entrepreneur Diedre Mathis received a surprise $10,000 grant from the program to support her business, the Wanderstay Houston Hostel. She is one of many entrepreneurs that has benefitted from the Verizon Small Business Digital Ready Program in recent years. In addition to grant funding, the program offers free courses, mentorship, and networking opportunities. Small businesses have until December 20, 2023, to apply for the current grant cycle. To qualify for a chance to win a $10,000 grant, participants need to complete two modules in any combination – courses, coaching sessions, or community events. This step makes them eligible for grant consideration.

grant program for small business

Women Business Center of Fayetteville Verizon Digital Ready Partnership

The Women Business Center of Fayetteville (WBCFAY) Program, operated by the Center for Empowerment and Economic Development (CEED), is teaming up with Verizon’s Small Business Digital Ready program to offer a unique chance for small businesses. This collaboration brings $10,000 grants and an online learning platform to small business owners. Key features of this program are:


courtesy of smallbiztrends.comOpen and Free Registration: Any small business is welcome to sign up without any cost or need to engage with Verizon services.On-Demand Learning: The program provides materials that users can access whenever they want, allowing them to learn at a pace that suits them best.Tailored Experience: Business owners have the flexibility to customize the program according to their specific requirements, making it easier to adapt to changing interests and challenges.

State College Small Business Grant Program

The Downtown State College Improvement District in State College, Pennsylvania recently unveiled a fresh grant initiative, designed to assist small business owners and property managers with various capital enhancements. Set to begin in early 2024, this initiative focuses on facade and internal refurbishments, playing a key role in the rejuvenation of the downtown area. Through the Small Business Grant Program, eligible downtown participants will have access to grants between $1,000 and $5,000. Recipients of these grants will need to provide a matching amount as well.

Southeast Queens Entrepreneur Grant Program

Southeast Queens small businesses currently have the chance to secure a grant from the Greater Jamaica Development Corporation. This $2,500 grant is part of the Southeast Queens Entrepreneur Grant Program, designed to support BIPOC-owned businesses. Eligible businesses can access up to $2,500 in grant funding to assist with operational expenses. To qualify, businesses should be operational for at least one year, for-profit, have no more than ten employees, and report annual gross receipts ranging from $50,000 to $500,000. The grant is available to businesses in various neighborhoods, including Bellaire, Brookville, Cambria Heights, Hollis, Hollis Hills, Holliswood, Jamaica, Jamaica Estates, Jamaica Hills, South Jamaica, Rochdale Village (Cooperative Housing Development), St. Albans, Laurelton, Queens Village, Rosedale, Meadowmere, and Warnerville.

urora Small Business Equity Fund

Business owners in Aurora, Colorado who are interested in enhancing their eco-friendly practices have an opportunity to apply for a new small business grant program to help. The Small Business Equity Fund, initiated by the Colorado Green Business Network in 2022, is being offered by the Colorado Department of Public Health and Environment. This initiative aims to assist small businesses in Aurora and Commerce City with energy-efficient upgrades. The fund provides a range of upgrades, such as LED lighting installation and up to 70 percent cost coverage for replacing refrigeration equipment, with a maximum of $10,000 per business. The evaluation of applications by officials is slated to commence in January.

Oneonta Community Development Block Grant

Oneonta, New York is seeking $200,000 from a state fund to provide microenterprise grants for small businesses. This effort would mark the city’s eighth receipt of a Community Development Block Grant, which is overseen by the New York State Division of Homes and Community Renewal. Of this funding, $178,000 is expected to be allocated for business grants by the spring, while the remaining $22,000 would cover the administrative expenses of the city staff. Businesses with up to five employees, including the owner, can apply for these grants, which are expected to range from $5,000 to $35,000. Grants may also require a 10 percent additional contribution from the business owners. To be eligible, the business owner must have a low to moderate income, or the business should create a job that supports a low to moderate income individual. The grant can be used for various expenses, including purchasing machinery, equipment, furniture, inventory, and providing operating capital.

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