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30 Black Entrepreneur Quotes to Inspire You

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30 Black Entrepreneur Quotes to Inspire You

black entrepreneur quotes to inspire your journey

What does it take to be a successful black small business owner or entrepreneur? For many in the African American community, the answer to that question is inspiration.

Luckily, there are lots of inspiring quotes out there from black entrepreneurs who have made it big. Here are 30 powerful quotes to help jumpstart your entrepreneurial journey.

Inspirational Quotes for Your Private Business

black entrepreneur quotes


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The business world is full of inspirational quotes that can motivate and encourage young black entrepreneurs. So, next time you’re feeling lost or uncertain, remember these words of wisdom and let them guide you on your path to success.

Our first quote comes from one of the most successful black woman entrepreneurs:

1. “Passion is energy. Feel the power that comes from focusing on what excites you.” – Oprah Winfrey


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2. “We must accept finite disappointment, but never lose infinite hope.” – Martin Luther King Jr.

3. “Dedicate yourself to a core set of values. Without them, you will never be able to find personal fulfillment, and you will never be able to lead effectively.” – Kenneth I. Chenault, American Express Co. CEO

4. “I believe in destiny. But I also believe that you can’t just sit back and let destiny happen. A lot of times, an opportunity might fall into your lap, but you have to be ready for that opportunity. You can’t sit there waiting on it. A lot of times you are going to have to get out there and make it happen.” – Spike Lee

5. “Never ever chase money. You should chase success because with success money follows.” – Wilfred Emmanuel-Jones


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6. “Never be limited by other people’s limited imaginations.” – Mae Jemison

7. “I’m hungry for knowledge. The whole thing is to learn every day, to get brighter and brighter. That’s what this world is about. You look at someone like Gandhi, and he glowed. Martin Luther King glowed. Muhammad Ali glows. I think that’s from being bright all the time, and trying to be brighter.” – Jay-Z

Quotes About Becoming a More Successful Person

black entrepreneur quotes

Becoming successful is a marathon, not a sprint. To achieve success, remember to stay focused, stay positive, and most importantly, keep moving forward.


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Here are some powerful quotes to help you on your journey:

8. “I had to make my own living and my own opportunity. But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them.” – Madam C.J. Walker

9. “To have a successful career, you have to approach it as an entrepreneur, even if you are working for someone else. Your career is your own private business. You have to market yourself and your abilities and knowledge just as you would a product or service.” – Earl Graves, Black Enterprise Founder

10. “I built a conglomerate and emerged the richest black man in the world in 2008, but it didn’t happen overnight. It took me 30 years to get to where I am today. Youths of today aspire to be like me, but they want to achieve it overnight. It’s not going to work. To build a business successfully, you must start small and dream big. In the journey of entrepreneurship, tenacity of purpose is supreme.” – Aliko Dangote


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11. “If you wake up deciding what you want to give versus what you’re going to get, you become a more successful person. In other words, if you want to make money, you have to help someone else make money.” – Russell Simmons

12. “You can and should set your own limits and clearly articulate them. This takes courage, but it is also liberating and empowering, and often earns you new respect.” – Rosalind Brewer

13. “[Don’t] let anyone convince you that your dream, your vision to be an entrepreneur, is something that you shouldn’t do. What often happens is that people who are well-meaning, who really care for us, are afraid for us and talk us out of it.” – Cathy Hughes

14. “Life is like business, 20 percent of what happens to you is 80 percent of how you react.” – Daymond John, founder, and CEO of FUBU


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15. “Women of color are the fastest-growing segment of entrepreneurs, so this is an excellent time for us. I think getting the mentorships and training you need to go where you want to go is important.” – Angela Benton, founder, and CEO of NewME Accelerator

16. “It’s up to you to bring yourself to the attention of powerful people around you. They’re not going to find you on their own.” – Richard Parsons

Self Improvement Quotes for a Successful Business

black entrepreneur quotes

Here are some quotes about self-improvement from successful African American business leaders that can help you stay motivated and focused on your goal of building a successful business:

17. “Every now and then you have to nudge your partners. You have to speak up and speak out. And I try to use my platform for that. I try to set an example.” – Rosalind Brewer, COO of Starbucks

18. “Belief in oneself and knowing who you are, I mean, that’s the foundation for everything great.” – Jay-Z

19. “If everything was perfect, you would never learn and you would never grow.” – Beyonce Knowles

20. “My Vocation is my Vacation. I love what I do.” – Nick Cannon

21. “People from all walks of life and all over the world look at me and know my humble beginnings and know that everything I’ve done has been through hard work. People respect me as a marketer and brand builder.” – Sean Combs

22. “Keep going. No matter what.” – Reginald Lewis

23. “Many people don’t focus enough on execution. If you make a commitment to get something done, you need to follow through on that commitment.” – Kenneth Chenault

Quotes About Overcoming Discrimination

black entrepreneur quotes

Finally, let’s take a look at seven amazing black entrepreneur quotes about overcoming discrimination:

24. “The battles that count aren’t the ones for gold medals. The struggles within yourself – the invisible, inevitable battles inside all of us – that’s where it’s at.” – Jesse Owens

25. “History has shown us that courage can be contagious, and hope can take on a life of its own.” – Michelle Obama, former first lady of the United States.

26. “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome while trying to succeed.” – Booker T. Washington

27. “You can’t separate peace from freedom because no one can be at peace unless he has his freedom.” – Malcolm X

28. “For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.” – Nelson Mandela, former President of South Africa

29. “My humanity is bound up in yours, for we can only be human together.” – Desmond Tutu

30. “If there is no struggle, there is no progress.” – Frederick Douglass

How You Can Use These Black Entrepreneur Quotes

UsageDescriptionWebsite and Social MediaIncorporate quotes into your website, blog posts, and social media profiles to inspire and engage your audience.Office DecorDecorate your workspace with framed quotes to create an inspirational environment for you and your team.Motivational MeetingsUse these quotes as discussion points during team meetings or brainstorming sessions to boost motivation.Email SignaturesInclude a rotating quote in your email signature to share inspiration with every email you send.Business PresentationsAdd relevant quotes to your presentations to emphasize key points and capture your audience’s attention.Marketing CampaignsIntegrate quotes into marketing campaigns, especially during diversity-focused events or Black History Month.Customer CommunicationIncorporate quotes into newsletters, emails, or social media updates to connect with customers on a deeper level.Networking EventsUse quotes as conversation starters at networking events or conferences to foster meaningful discussions.Product PackagingInclude inspirational quotes on product packaging to provide a positive and motivational experience for customers.CollaborationsPartner with Black-owned businesses or organizations to create joint initiatives or events centered around these quotes.

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Black EntrepreneursBlack Woman EntrepreneursYoung Black Entrepreneurs

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http://texas.vip/business/upcycling-clothes-transforming-your-wardrobe-and-the-fashion-industry/

Upcycling Clothes: Transforming Your Wardrobe and the Fashion Industry

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Upcycling Clothes: Transforming Your Wardrobe and the Fashion Industry

Do you have a closet full of clothes you never wear? Instead of throwing them away or giving them to charity, why not upcycle them into trendy new fashions? Upcycling clothes is the process of giving worn items a makeover, transforming them into higher-quality selections. It’s a fun and eco-friendly way to revamp your wardrobe and contribute to the sustainable fashion movement.

What is Upcycled Clothing?

Upcycled clothing, also known as creative reuse, involves transforming old garments into new and stylish pieces. This can be done by sprucing up a garment, recycling it, or using parts of fabrics to create an entirely different garment. For example, an old pair of jeans can be painted or remade into a denim quilt. The possibilities are endless!

Why Upcycling Clothes is the Next Big Thing in the Apparel Industry

Upcycling clothes is becoming increasingly popular in the fashion industry for several reasons. Firstly, it is a sustainable alternative to fast fashion, which often leads to environmental degradation. By upcycling surplus clothing, we can reduce waste and give new life to old garments. Additionally, upcycled clothes are unique and one-of-a-kind, allowing fashion lovers to express their individuality and creativity.

Furthermore, upcycling promotes ethical consumption practices and encourages consumers to make more responsible choices. It also presents economic opportunities, as the demand for upcycled goods continues to grow. Upcycling can lead to job creation and skill development, making it a promising market for entrepreneurs and established businesses.


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Lastly, upcycling plays a crucial role in environmental conservation by reducing textile waste and the use of resources associated with producing new clothing. It supports broader ecological conservation efforts and contributes to the shift towards environmental awareness and ethical consumerism.

What Can You Make Out of Old Clothes?

The possibilities of upcycling old clothes are endless. You can transform t-shirts into trendy blouses, convert shirts into dresses, and give new life to flannel shirts by altering them into stylish blouses or bags. Sweatshirts can be turned into unique cardigans, and sweaters can be refashioned or used for home decorations. Denim and jeans are versatile materials that can be upcycled into blankets, scarves, and even upholstery. Dresses and wedding dresses can be deconstructed and used to create coordinated outfits or sentimental keepsakes.

Additionally, you can upcycle shoes by adding designs or covering them with different materials, and scarves can be painted or embellished for a stylish look. Fashion accessories, such as jewelry, can be made from recycled materials, adding a unique touch to any outfit.

14 Project Ideas for Upcycling Clothes

If you’re looking to revitalize your wardrobe or start a small business selling upcycled fashion, here are 14 project ideas to get you started:


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1. Upcycle T-Shirts

Transform plain t-shirts into stylish blouses or use the fabric to make pillows and blankets.

2. Upcycle Shirts

Convert old shirts into dresses or blouses, or dye them for a fresh look.

3. Upcycle Flannel Shirts

Give flannel shirts a stylish twist by altering them into blouses or creating plaid duffel bags.

4. Upcycle Sweatshirts

Turn old sweatshirts into unique cardigans with new fabric and buttons.


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5. Upcycle Sweaters

Make home decorations or refashion sweaters into updated wardrobe pieces.

6. Upcycle Denim

Create blankets, scarves, or upholster furniture with denim fabric.

7. Upcycle Jeans

Embellish jeans with various materials or decorative cuffs for personalized and trendy looks.

8. Upcycle Denim Jackets

Add paint, lace, embroidery, or patches to denim jackets for custom and fashionable designs.


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9. Upcycle Skirts

Transform skirts into shirts or other types of skirts for versatile clothing options.

10. Upcycle Dresses

Deconstruct dresses for fabric and create matching outfits or use vintage fabrics for unique designs.

11. Upcycle Wedding Dresses

Dye wedding dresses for re-wearing or convert them into sentimental items like christening gowns or doll’s clothes.

12. Upcycle Shoes

Add designs, cover shoes with different materials, or paint them for personalized and stylish footwear.


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13. Upcycle Fashion Accessories

Create unique jewelry and accessories from recycled materials for a fashionable and eco-friendly touch.

14. Upcycle Scarves

Paint, embellish, or use scarf fabric for crafts and home decorations.

Upcycling Clothes Summary

Upcycling clothes is a creative and sustainable way to transform your wardrobe and contribute to the fashion industry’s shift towards environmental awareness. With endless possibilities for upcycling old clothes, you can revamp your style and express your individuality. Whether you’re upcycling for personal use or considering starting a small business, upcycling clothes offers unique opportunities for creativity, sustainability, and growth.

What is a Greypreneur and Why is this a Growing Trend Among Seniors?

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What is a Greypreneur and Why is this a Growing Trend Among Seniors?

A ‘greypreneur’ is an older person embarking on an entrepreneur journey later in life. This article, What is a Greypreneur and Why is this a Growing Trend Among Seniors? will shed light on the increasing prevalence of greypreneurship and the unique advantages this demographic brings to the business world.

The Growing Impact of Greypreneurs in the Workforce

A new infographic commissioned by Best Masters Program and created by Nowsourcing has revealed 25% of the US workforce will be 55 years of age and older by 2024. It also says 4 in 5 baby boomers expect to keep working rather than retire due to financial need.

What is Driving the Growth of Greypreneurs?

The growth of greypreneurs can be attributed to several factors, with longer life expectancy playing a pivotal role. As life expectancy has nearly doubled in the last century, the dynamics of retirement and work are undergoing significant changes.

Takeaways from the Infographic

One of the biggest challenges older workers face and will continue to face is ageism. According to the report, 60% of workers over 45 have experienced or seen age discrimination.


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Picking Yourself Up

The fact of the matter is older Americans are already picking themselves up. Baby boomers make up 49% of self-employed workers, and this number is growing.

Benefits of Age

Growing older means more experience, but it also holds other advantages. For many older Americans it means better credit and a nest egg which makes it much easier to get a loan for starting a business.

Tips for Working for Yourself:

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http://texas.vip/business/how-to-open-a-pet-store/

How to Open a Pet Store

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How to Open a Pet Store

Pet stores are thriving in the US. Entrepreneurs who love pets and retail sales will find that opening a small pet store is a great choice for a profitable business.

Why Pet Stores are Thriving

One of the primary reasons pet stores are thriving in the U.S. is due to the significant increase in pet ownership.

The Role of Pet Supplies in a Successful Pet Store

For an entrepreneur opening a small pet store, what is the range of supplies to include?

First Steps to Starting Your Own Pet Supply Store

Research and Analysis of the Pet Supply Business

Crafting a Solid Business Plan for Your Pet Business

Legalities, Regulations, and Pet Welfare

How to Start a Pet Store

Choosing the Perfect Location for a Pet Shop

Sourcing High-Quality Pet Products

Staffing and Training

Marketing and Branding Your Pet Supply Store

Profitability and Financial Planning for Your Pet Supply Store

Scaling and Expanding Your Pet Store Business

Selling Pet Products Online

Collaborations and Partnerships in The Pet Industry

Potential Challenges that Pet Supply Stores May Face

FAQs: How to Open a Pet Store

How much money is needed to start a pet store?

How can a pet store owners ensure pets are well-taken care of?

What are the best-selling pet products in a pet store?

What services are pet owners looking for in a pet store?

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http://texas.vip/business/turn-your-glass-bottles-into-unique-creations/

Turn Your Glass Bottles into Unique Creations

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Turn Your Glass Bottles into Unique Creations

Looking for innovative ways to upcycle glass bottles and give them a new life? Not only is this environmentally friendly, but it can also save you money and even turn into a profitable venture. Discover the endless possibilities of repurposing glass bottles and start your creative journey today.

What Can You Do with Old Glass Bottles?

The options for upcycling glass bottles are limitless. From vases and bird feeders to storage containers and candles, there’s no shortage of ideas. By upcycling glass bottles, you’re not only reducing waste but also creating unique and memorable gifts for your loved ones.

How Do You Upcycle Old Bottles?

To start upcycling your old glass bottles, begin by thoroughly cleaning them and removing any labels or residue. Gather your crafting supplies, such as paints, brushes, and glue, and create a dedicated workspace. Let your imagination guide you as you transform your bottles into beautiful creations. Once finished, you can use or sell your upcycled bottles.

Upcycled Glass Bottle Project Ideas

If you’re looking for inspiration, here are a few project ideas to get you started:


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1. Upcycle Glass Jars to Vases

Transform glass jars into beautiful vases by adding personal touches like twine, lace, or paint. Fill them with fresh flowers to brighten up any space or give them as thoughtful gifts.

2. Upcycle Wine Bottles to Bird Feeders

Repurpose wine bottles into bird feeders by following simple instructions. Hang them in your garden and enjoy the beauty of nature while giving a new life to these bottles.

3. Upcycled Wine Bottle Soap Dispenser

Create elegant soap dispensers by cleaning and decorating wine bottles. Add a pump mechanism and customize them to match your bathroom or kitchen decor.

4. Upcycle Glass Jars to Candle Holders

Transform glass jars into unique candle holders by painting or decorating them. Light up your space with these personalized creations or gift them to someone special.


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5. Upcycle Glass Cups as Planters

Repurpose glass cups as planters by attaching them to stakes. Create a charming garden display with these upcycled plant holders.

6. Upcycle Glass Bottles to Spray Bottles

Reuse glass bottles as spray bottles by attaching spray nozzles. Reduce waste and save money by repurposing old bottles for your cleaning or gardening needs.

7. Upcycle Glass Bottles for Storage

Give old glass bottles a new purpose as storage containers for dry goods. Decorate them to match your style and organize your pantry or kitchen in a creative way.

8. Upcycled Mason Jars as Craft Supply Storage

Repurpose mason jars as storage containers for craft supplies. Label them and keep your materials organized while adding a touch of charm to your workspace.


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Comparing Upcycling Glass Projects

Here’s a snapshot of various upcycling project ideas, showcasing the transformation of the original item, its new use, and additional materials you might need:

Project IdeaOriginal ItemNew UseAdditional MaterialsVaseGlass JarPlant/Flower HolderPaint, Etching toolsBird FeederWine BottleBird Food DispenserWood planks, tools, paint, birdseedSoap DispenserWine BottleHand Soap HolderPaint, pump top, soapCandle HolderGlass JarCandle StandPaints, beads, ribbons, candlesPlanterGlass CupPlant HolderStakesSpray BottleGlass BottleLiquid SprayerSpray nozzleStorage ContainerGlass BottleDry Goods StorageDecorative materialsCraft Supply StorageMason JarStorageLabels

Unleash your creativity and start upcycling those glass bottles today!

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http://texas.vip/business/what-is-link-building-and-why-should-you-never-buy-inbound-links/

What is Link Building and Why Should You NEVER Buy Inbound Links?

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What is Link Building and Why Should You NEVER Buy Inbound Links?

Link building is a fundamental aspect of SEO that involves procuring hyperlinks from external websites to your own. By establishing a network of high-quality, relevant links, a website can improve its search engine ranking and increase its online visibility.

Not Just Any Link Will Do

Search engines assign value to inbound links, so it’s important to obtain links from high-quality websites and domains. This creates relationships between your page and other relevant pages on the web.

Inbound Links

Small Business Trends interviewed Moz Principal Search Scientist Russ Jones to learn about the importance of inbound links for small businesses. Jones explains that searchers are looking for quick results, so if your website isn’t ranking highly in search engine results, people likely aren’t finding you.

Link Building

Link building is a part of search engine optimization (SEO), and it’s crucial for small businesses to utilize SEO strategies to improve their search engine rankings. Moz’s State of Local SEO report highlights the importance of SEO for small business clients.


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The Problem With Buying Inbound Links

While some small businesses may be tempted to buy inbound links, Jones warns against it. Search engines have algorithms that can identify sites with a high number of inbound links from low-quality websites. This can result in the devaluation of your website and worse search outcomes.

What Small Business Needs To Do Instead

Instead of buying links, small businesses should focus on employing various tactics to improve their search engine rankings, such as launching a link building campaign and reviewing SEO best practices. Moz offers resources and guides to help small businesses get started.

Understanding SEO: Simplifying Complex Concepts

As you delve into link building and SEO practices, it’s important to have a clear understanding of the key concepts. We’ve broken down the information into three tables:

Types of SEO Practices: This table categorizes SEO techniques, providing an overview of ethical strategies and potential pitfalls.Inbound Link Building Pros and Cons: This table highlights the benefits and drawbacks of inbound link building.Metrics to Consider: This table explains the important metrics to monitor for effective SEO.

By referencing these tables, small businesses can navigate the intricate landscape of SEO with greater confidence and ensure their strategies are informed and impactful.


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Today’s Billing Software is a Foundation for the Future of Business

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Today’s Billing Software is a Foundation for the Future of Business

utomation Can be Trusted and Relied Upon

The role of automation in billing software has taken a major leap forward. For much of the time it was available, businesses seemed wary to trust something as important as cash flow to a system requiring few human checkpoints—especially when the software was in its buggy, nascent stages. However, features that were once considered ideal have now become standard, and automation in modern billing software is far more reliable than its predecessors.

ccess Has Expanded

In 2023, flexible billing software isn’t confined to office desktops or on-premise systems. Thanks to cloud-based solutions, small businesses can now monitor their billing workflows from anywhere. Business owners and financial teams can check the status of invoices, track payments, and manage collections on-the-go in a way that better fits the future of work. This mobility means that small businesses can reduce the time it takes to collect payments and resolve billing issues via remote work.

Client-Facing is the Way of the Future

In today’s customer-centric world, businesses need billing solutions that cater to both their internal needs and their clients’ expectations. Flexible billing software should be designed with the customer in mind. Establishing trust with customers is an important part of retention, and maintaining transparency with them is a step in this direction.

Conclusion


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In the dynamic world of small business operations, billing software has made remarkable strides in 2023. With increased automation, expanded access, and a client-focused approach, flexible billing software empowers small businesses like never before. Small businesses that embrace these changes will be better prepared to navigate the challenges and opportunities that the future holds.

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http://texas.vip/business/what-is-five-nines-and-why-do-you-need-to-consider-it-when-seeking-a-phone-service-provider/

What is Five Nines and Why Do You Need to Consider it When Seeking a Phone Service Provider?

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What is Five Nines and Why Do You Need to Consider it When Seeking a Phone Service Provider?

Five Nines Uptime is a critical metric for cloud service providers, signifying a staggering 99.999% availability. To put this in perspective, it amounts to just 26.3 seconds of potential downtime each month or a mere 5.26 minutes annually.

Mark Sher, Vice President of UC Product and Marketing at Intermedia, delves into its importance for entrepreneurs, especially those highly reliant on telecommunication services, and provides insights on guaranteeing your service provider’s adherence to this gold standard.

Importance of Five Nines Uptime

In today’s interconnected world, the reliability and availability of communication are paramount for businesses of all sizes. “Being accessible is a cornerstone of maintaining credibility and trust with partners, suppliers, and customers,” the expert noted in his communication.

Furthermore, seamless communication isn’t just external. For internal operations, especially with the rise of remote work and dispersed teams, it’s vital.


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Employees, irrespective of their location, need to stay connected. Small businesses, in particular, cannot afford communication gaps. Given their size and scale, each transaction and client interaction holds greater significance.

Larger enterprises might absorb a few hiccups, but for small businesses, every missed call could mean a missed opportunity.

Unplanned Disruption

The unpredictability of unplanned disruptions is a significant concern for businesses. As highlighted by the Federal Emergency Management Agency (FEMA), the stakes are high, with 40% of small businesses never recovering after facing such setbacks.

To add some context to these statistics, Sher brings attention to the financial implications. Data sourced from the Disaster Recovery Preparedness Council, painted a grim picture.


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“Close to 40% of small businesses suffered monetary losses upwards of $20,000 due to IT service disruptions. For some, losses soared to $100,000, and a staggering near 20% reported losses ranging between $50,000 to a whopping $5 million.”

The emphasis here is clear: the continuity of services, especially phone services, is not just about maintaining communication; it’s about sustaining the business.

Service in The Cloud

While many factors determining service uptime might be beyond the control of providers, such as natural disasters or power outages, solutions exist. Sher underscores the importance of cloud-based services in this context.

Traditional desk phones are vulnerable to external disruptions, but cloud services offer an alternative.


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“With services like Intermedia, the business doesn’t come to a standstill during calamities. Calls get rerouted to mobile devices, ensuring continuity,” Sher elucidates.

This adaptability of cloud services not only ensures uninterrupted communication but also provides businesses a shield against the increasing unpredictability of climate-related events.

The Right Tech

Venturing into the technicalities of service providers might seem daunting for the average small business owner. However, understanding some basics can significantly influence the decision-making process.

When evaluating a Five Nines provider, a few pointers can guide the assessment. First, inquire about the underlying network architecture and how it’s primed to adapt and grow as your business does.


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The choice and reliability of data centers are also pivotal. And lastly, ensure that the network isn’t just built robustly but is also tested rigorously and routinely to guarantee its reliability.

Specific Business Features

You can narrow down your choices by looking at business continuity features too. These include:

An Automated AttendantAutomatic re-routing to cell capabilitiesA Plug-And-Play phone relocation.A Mobile softphone option to call from a mobile device.

The Significance of a Service Level Agreement (SLA)

In the intricate maze of features and benefits that various service providers offer, Sher identifies the SLA as the linchpin.

“At the heart of selecting the perfect Five Nines provider is their assurance of a 99.999% uptime through an SLA,” Sher emphasizes.A solid SLA is more than a promise; it carries weight and consequences.Companies like Intermedia compensate when they fail to meet uptime guarantees.

Transparent Financial Structure

Predictable flat fees, either per user or monthly.No binding contracts offer adaptability.Unlimited local and domestic long-distance calls keep costs clear and prevent billing surprises.

dded Perks

Complimentary desk phones benefit startups or businesses seeking to expand without substantial initial expenses.

When seeking a Five Nines service provider, there are several critical factors you need to consider ensuring uninterrupted service. This checklist table offers a quick comparison of key features to look out for.


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What is Domain Authority and Why Is It Important to Your Website?

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What is Domain Authority and Why Is It Important to Your Website?

If you’ve tried your hand at website optimization, you might have found yourself wondering, “What is Domain Authority?” Domain Authority is one of the ranking factors that determines where your website appears on search engine result pages (SERPs). This metric was developed by the SEO consulting firm Moz and aligns with Google’s algorithm called PageRank.

Why Links Matter

Domain authority involves a scale and scores that rank from 1 to 100. Higher scores highlight a website’s ability to rank better. If you’re a startup with a brand-new website, your Domain Authority (DA) score is always one.

How to Influence Your DA

Basically, influencing your domain authority is about practicing what’s often called White Hat SEO technique and focusing on your links. On the surface, this looks easier than it actually is because all you really need to do is get rid of bad links and get good ones.

Backlinks

You need to start by looking at your backlinks, which are the ones that are pointing to your site from other small businesses or websites. One of the best ways to accomplish that goal is through using Google Webmaster tools and clicking on Search Traffic. Moz has another tool that looks at websites and their links to sort the bad ones out.


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Good Links

On the other side of the coin is getting good links. One of the best ways to do that is to make your site attractive with fresh readable value-added content. A lot of what you will need comes under the banner of content marketing.

Internal Links

Linking from one page to another inside your website is also a good way to boost your DA. Internal links are another good way to help boost Google’s PageRank as it crawls your site. Here’s an important tip about using internal linking.

How to Check DA: Getting Started

Understanding your website’s Domain Authority (DA) is an important step in optimizing your online presence. Before you can work to improve it, you need to know where you currently stand. If you’re new to this, don’t worry—there are many online tools that can help you.

Guide to Checking Domain Authority (DA)

Below is a step-by-step guide to effectively checking and understanding your website’s Domain Authority (DA).


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Experiential Marketing Small Business Strategies That Boost Sales

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Experiential Marketing Small Business Strategies That Boost Sales

Small businesses are constantly searching for effective strategies to increase their visibility and drive sales. One approach that is gaining popularity is experiential marketing. This article explores the world of experiential marketing and how it can help small businesses create meaningful connections with their customers.

What is Experiential Marketing?

Experiential marketing, also known as engagement marketing, is a strategy that focuses on creating immersive experiences to emotionally connect with prospects. By hosting events or campaigns that involve consumers and leave a lasting impression, small businesses can build a community around their brand and foster long-term customer relationships.

dopting the Right Mindset for Experiential Marketing

Before diving into experiential marketing, small businesses should understand the importance of appealing to customers’ emotions rather than logic. Street team marketing and emphasizing brand message and culture are key concepts to grasp for successful implementation.

Engagement Ideas

Getting involved in the community and hosting open houses are effective ways for small businesses to engage with their customers. Answering questions on platforms like Quora and utilizing online and offline contests can also boost engagement and brand awareness.


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Experiential Marketing Trends

The world of experiential marketing is constantly evolving, and several trends are shaping the landscape. These include virtual reality experiences, sustainable and socially responsible marketing, the resurgence of in-real-life events, and the predominance of influencers in marketing strategies.

Experiential Marketing Strategies

Once a small business has a grasp on experiential marketing, it’s time to put together a campaign. Effective strategies include telling the story behind the business, using social media to reach a wider audience, seeking partnerships with other businesses, leveraging user-generated content, incorporating gamification, and creating immersive experiences.

Snapshot of Effective Experiential Marketing Strategies

A comparison table highlights the pros, cons, and best-fit businesses for each strategy. Small businesses can use this information to determine which approach aligns best with their goals and target audience.

Remember, combining different strategies and customizing them to fit your brand and audience will yield the best results in experiential marketing campaigns.


courtesy of smallbiztrends.com
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