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What is Link Building and Why Should You NEVER Buy Inbound Links?
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Link building is a fundamental aspect of SEO that involves procuring hyperlinks from external websites to your own. By establishing a network of high-quality, relevant links, a website can improve its search engine ranking and increase its online visibility.
Not Just Any Link Will Do
Search engines assign value to inbound links, so it’s important to obtain links from high-quality websites and domains. This creates relationships between your page and other relevant pages on the web.
Inbound Links
Small Business Trends interviewed Moz Principal Search Scientist Russ Jones to learn about the importance of inbound links for small businesses. Jones explains that searchers are looking for quick results, so if your website isn’t ranking highly in search engine results, people likely aren’t finding you.
Link Building
Link building is a part of search engine optimization (SEO), and it’s crucial for small businesses to utilize SEO strategies to improve their search engine rankings. Moz’s State of Local SEO report highlights the importance of SEO for small business clients.
courtesy of smallbiztrends.com
The Problem With Buying Inbound Links
While some small businesses may be tempted to buy inbound links, Jones warns against it. Search engines have algorithms that can identify sites with a high number of inbound links from low-quality websites. This can result in the devaluation of your website and worse search outcomes.
What Small Business Needs To Do Instead
Instead of buying links, small businesses should focus on employing various tactics to improve their search engine rankings, such as launching a link building campaign and reviewing SEO best practices. Moz offers resources and guides to help small businesses get started.
Understanding SEO: Simplifying Complex Concepts
As you delve into link building and SEO practices, it’s important to have a clear understanding of the key concepts. We’ve broken down the information into three tables:
Types of SEO Practices: This table categorizes SEO techniques, providing an overview of ethical strategies and potential pitfalls.Inbound Link Building Pros and Cons: This table highlights the benefits and drawbacks of inbound link building.Metrics to Consider: This table explains the important metrics to monitor for effective SEO.
By referencing these tables, small businesses can navigate the intricate landscape of SEO with greater confidence and ensure their strategies are informed and impactful.
courtesy of smallbiztrends.com