Using Social Media Influencers to Drive Traffic to Your Ecommerce Store

Struggling to get your updates seen on social media? Finding social media influencers to collaborate with can help drive more clicks and sales from social media. Here’s how:

What is an Influencer?

An influencer is a person whose opinion is sought after by many people in a specific industry. They can be bloggers, authors, speakers, CEOs, or anyone with a large following on their blog, newsletter, or social networks.

How can an influencer drive traffic to your ecommerce website?

An influencer has the power to influence people’s opinions and decisions. By sharing a recommendation about your products or content, they can drive people to check out what they’re recommending and make a purchase. In fact, 90% of us trust peer recommendations for product choices and brand preferences.

Plan

1. Find Your Influencers

Use social media search and popular niche hashtags to find industry leaders and influential customers. Follow them to stay updated.

courtesy of smallbiztrends.com

2. Create Influencer Lists

Make lists of your influencers, such as industry leaders, influential partners, and influential customers.

3. Monitor them to get to know them better

Observe your influencers for a few weeks to understand their preferences and interactions on social media. Look for the types of updates they share and reply to, as this will help you get their attention.

Engage

4. @Mention them

Click the link in their bio to find all the projects they are working on and follow them on other platforms. Show your appreciation by mentioning them in your positive comments.

5. Ask Questions

Engage with influencers by asking them questions related to your industry. This can lead to a conversation and increase your visibility to their followers.

courtesy of smallbiztrends.com

6. Blog about them and tag them

Create a blog on your website and write articles that include your target influencers. Mention them and share your positive thoughts about their work. This can boost your visibility and co-citations with known entities.

7. Give influencers your product for free

Reach out to influencers and offer them your product for free. Ask them to share their thoughts and include a link to your online store product landing page. This works especially well for new or unreleased products.

8. Ask them to collaborate

If you have an email list of past customers or email newsletter subscribers, use it as a bargaining chip to collaborate with influencers. Consider hosting webinars or in-person events to cross-sell to each other’s customer list.

Conclusion

Influencers are a powerful force, but getting their attention takes time and patience. Remember, they receive many requests every day, so don’t expect instant results. Be thoughtful and patient, and you’ll find success in working with influencers to drive traffic to your ecommerce store.

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