What is Domain Authority and Why Is It Important to Your Website?

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If you’ve tried your hand at website optimization, you might have found yourself wondering, “What is Domain Authority?” Domain Authority is one of the ranking factors that determines where your website appears on search engine result pages (SERPs). This metric was developed by the SEO consulting firm Moz and aligns with Google’s algorithm called PageRank.

Why Links Matter

Domain authority involves a scale and scores that rank from 1 to 100. Higher scores highlight a website’s ability to rank better. If you’re a startup with a brand-new website, your Domain Authority (DA) score is always one.

How to Influence Your DA

Basically, influencing your domain authority is about practicing what’s often called White Hat SEO technique and focusing on your links. On the surface, this looks easier than it actually is because all you really need to do is get rid of bad links and get good ones.

Backlinks

You need to start by looking at your backlinks, which are the ones that are pointing to your site from other small businesses or websites. One of the best ways to accomplish that goal is through using Google Webmaster tools and clicking on Search Traffic. Moz has another tool that looks at websites and their links to sort the bad ones out.

courtesy of smallbiztrends.com

Good Links

On the other side of the coin is getting good links. One of the best ways to do that is to make your site attractive with fresh readable value-added content. A lot of what you will need comes under the banner of content marketing.

Internal Links

Linking from one page to another inside your website is also a good way to boost your DA. Internal links are another good way to help boost Google’s PageRank as it crawls your site. Here’s an important tip about using internal linking.

How to Check DA: Getting Started

Understanding your website’s Domain Authority (DA) is an important step in optimizing your online presence. Before you can work to improve it, you need to know where you currently stand. If you’re new to this, don’t worry—there are many online tools that can help you.

Guide to Checking Domain Authority (DA)

Below is a step-by-step guide to effectively checking and understanding your website’s Domain Authority (DA).

courtesy of smallbiztrends.com
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